Post by KNOWTHIS on Jun 13, 2007 14:55:01 GMT -5
www.reuters.com/article/technologyNews/idUSWEN871820070612?feedType=RSS&rpc=22
Top online video service YouTube will soon test a new video identification technology with two of the world's largest media companies, Time Warner Inc. (TWX.N: Quote, Profile, Research) and Walt Disney Co. (DIS.N: Quote, Profile, Research).
The technology, developed by engineers at YouTube-owner Google Inc. (GOOG.O: Quote, Profile, Research), will help content owners such as movie and TV studios identify videos uploaded to the site without the copyright owner's permission, legal, marketing and strategy executives at YouTube told Reuters in an interview on Monday.
The so-called video fingerprinting tools, which identify unique attributes in the video clips, will be available for testing in about a month, a YouTube executive said.
"The technology was built with the Disney's and Time Warner's in mind," Chris Maxcy, YouTube partner development director, said, adding that, since early this year, Google has been testing audio-fingerprinting tools with record labels.
These tools will be used to identify copyrighted material, after which media companies can decide if they would like to remove the material or keep it up, as part of a revenue-sharing deal with YouTube, which can sell advertising alongside it.
Top online video service YouTube will soon test a new video identification technology with two of the world's largest media companies, Time Warner Inc. (TWX.N: Quote, Profile, Research) and Walt Disney Co. (DIS.N: Quote, Profile, Research).
The technology, developed by engineers at YouTube-owner Google Inc. (GOOG.O: Quote, Profile, Research), will help content owners such as movie and TV studios identify videos uploaded to the site without the copyright owner's permission, legal, marketing and strategy executives at YouTube told Reuters in an interview on Monday.
The so-called video fingerprinting tools, which identify unique attributes in the video clips, will be available for testing in about a month, a YouTube executive said.
"The technology was built with the Disney's and Time Warner's in mind," Chris Maxcy, YouTube partner development director, said, adding that, since early this year, Google has been testing audio-fingerprinting tools with record labels.
These tools will be used to identify copyrighted material, after which media companies can decide if they would like to remove the material or keep it up, as part of a revenue-sharing deal with YouTube, which can sell advertising alongside it.